Four thousand restaurants in the downtown area,
I pick the one my father goes to.

What makes something viral? We get asked this all the time and if you are new to this world it's sometimes a difficult thing to explain.

The following explanation is called the 'Bueller Effect'

This analogy may help you understand it all a little better, or it may well make you even more confused. Let's see shall we?

'Ferris Bueller's Day Off' (yep, for those of you who didn’t notice, we stole some of the classic quotes from the movie) is in some ways the epitome of all that is viral and a perfect example for explaining how the whole thing really works.

Consider the plot. An ordinary guy takes the day off school. No one knows he is skipping class, but friends, classmates, in fact, everyone in the film is talking about him in one way or other when it is established that he is doing something different from the norm.

Some people love what he is about, and some detest it, but the fact that it gets everyone's notice is the important thing. In essence, if Ferris were an internet campaign he would have gone viral!